When’s the Best Time to Buy a Laptop?

Published May 2, 2025 by Laptop Deals Weekly

Laptop Deals Are Like Tides — Timing Matters

Ever bought a laptop, felt great about it, and then saw the same model on sale for $200 less a week later? Brutal. But you're not alone — laptop pricing is unpredictable, full of “flash sales,” and can change multiple times a week.

So when should you actually hit the buy button? Here’s how to shop smarter, not faster.

📅 The Best Times to Buy a Laptop (Based on Real Trends)

  • Back-to-School (July–September): Perfect for student-friendly laptops. Expect big markdowns on Chromebooks, basic Windows models, and bundles with backpacks or software.
  • Black Friday & Cyber Monday (Late November): This is the big one. Premium laptops, gaming models, and ultrabooks see some of their lowest prices of the year.
  • Holiday Season (December): Still strong for budget machines and gift bundles. Many retailers keep discounts rolling all month.
  • New Year / CES (January): New laptop models get announced, and older inventory gets discounted to clear space — great for sniping a solid 1–2 year old model at a big discount.

🧠 Smart Strategy: Track, Don’t Guess

Instead of buying on impulse, watch the price for a few days. Retailers often adjust pricing mid-week or in quiet hours. Pick 2–3 laptops you like, save the links or add them to your bookmarks, and check them once or twice a day for a week.

Most laptops go through price cycles — full MSRP → light discount → big drop → sold out. If you can, time your purchase when it's sliding down that curve.

💬 Real Example (and Real Regret)

A reader emailed us last year: they bought a Lenovo Yoga for $1,199 in early October. In late November? It hit $849 during Black Friday. Same specs, same model. That’s a $350 difference — enough to buy a whole second screen, upgrade your RAM, or just... not feel mildly betrayed.

✅ Our Quick Timing Tips

  • 💰 Don’t rush unless you have to. Good deals come around every few weeks.
  • 📆 Major holidays = better sales. Especially November, July/August, and January.
  • 🛒 Don’t obsess over the exact perfect moment. If the price is right for your budget and needs — go for it.

📌 Bonus: What Makes a Laptop Actually “Worth It”

Price is only one piece. The specs, storage, and performance matter too. A “cheap” laptop that runs slow and dies in 2 years isn’t a deal — it’s a headache.

Check out our Smart Laptop Buying Checklist to see what really matters when comparing models.

Patience + good timing = a better laptop for less money. Every time.